Since iPhone applications were not selling past initial two weeks I decided to test different route - release apps for FREE, bug users with advertisement and provide in-app purchase to turn advertisement off. This is how 14 Puzzle FREE came about and was submitted on Dec. 08, 2009. At that time Apple was clearing up backlog and approving applications in hundreds after just a week in review, so on Wed Dec 16, 2009 14 Puzzle FREE went live.Surprisingly enough, people do click on the ads and the first week 14 Puzzle FREE averaged about 10 clicks and $0.6 a day in ad sales on AdMob and 5 clicks and $0.4 a day in ad sales on Quattro, or $1 a day overall give or take. Around Christmas clicky picked up and in two weeks 14 Puzzle FREE sold $33 worth of ads clearing 600 and 1833 downloads. Out of those 2435 downloads, 4 people made in app activation by year end, making it 0.16% "click-thru" or way worse then 5+% CTR on AdMob.
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